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Announcement & Invitation: London-based cult Japanese fashion house TOKKOU launches SS2019 collection

Following their highly successful SS2019 show in September of last year, TOKKOU - https://www.tokkou.co.uk/ - will be stocking their SS2019 collection at Pure Labels , Notting Hill from 23rd May - 22nd June 2019, and celebrating their comeback with an exclusive fashion show and event line up (please see below for details). TOKKOU is a contemporary Japanese clothing brand based in London that stays true to its Japanese roots whilst also having a voice of its own, creating an empowered and lasting impact. The brand’s unique designs draw inspiration from the traditional Japanese youth subculture, known as bosozoku . Bosozoku is all about over-the-top modified motorcycles, overly-styled hairdos, leather jackets, overalls, tall boots and round sunglasses (think American greaser culture...

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About Japanese Denim (Okayama Denim)

Most denim-enthusiasts are already aware that Japanese denim is produced in Okayama, particularly in the city of Kojima. Although Japanese denim has a longstanding history dating as far back as the 16th century, its production in Okayama grew significantly after the 1960s, when imported jeans were becoming popular. Today, Okayama is a recognized production center for superior quality denim that is considered as some of the best around the world. The Origin of Japanese Denim Finding any literature that explains the history of Japanese denim before the 50s in English can be tough. However, present-day denim researchers claim that Japanese denim may even be several centuries old. The mass production of Okayama denim started with large construction projects, which involved...

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Contemporary Japanese Fashion Brand Tokkou Opens its Doors at Notting Hill Gate

Sporty elegance, greaser-inspired fashion, smart-casual, traditional Japanese, printed jackets, military funk, all-black every day, bosozoku subculture – these were just some of the styles and looks sported by fashion-enthusiasts at Tokkou’s opening night. Buzzing with energy and vivaciousness, the brand took off with a great start as it opened its doors at Notting Hill Gate, London. Tokkou is a contemporary Japanese clothing brand based in London that stays true to its Japanese roots. The brand’s unique and stunning designs draw inspiration from the traditional Japanese youth subculture, called bosozoku. Bosozoku is all about over-the-top modified motor cycles, overly-styled hairdos, leather jackets, overalls, tall boots and round sunglasses. Think American greaser culture on steroids. Bosozoku style screams empowerment, defiance, spiritual energy...

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Modern fashion meets traditional Japanese culture as exciting new clothing brand Tokkou arrives for Fashion Week

Stylish new clothing brand Tokkou is set to take the fashion world by storm later this year when it opens the doors to its first ever pop-up shop in Notting Hill to coincide with London Fashion Week.Inspired by traditional garments worn by bosozoku biker gangs and the traditional sotsuran worn by students during their graduation ceremony, the Tokkou collection reinterprets clothing as an art form used to express team names and beliefs with words and illustrations.Inspired by the recent popularity of Japanese culture in Europe and the current trend for Japanese writing, embroidered jackets and jeans, the Tokkou brand symbolises Japan’s cultural heritage while incorporating elements of British punk-rock and Gothic culture. The result is a striking Asian-British fusion of...

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