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Modern fashion meets traditional Japanese culture as exciting new clothing brand Tokkou arrives for Fashion Week



Stylish new clothing brand Tokkou is set to take the fashion world by storm later this year when it opens the doors to its first ever pop-up shop in Notting Hill to coincide with London Fashion Week.

Inspired by traditional garments worn by bosozoku biker gangs and the traditional sotsuran worn by students during their graduation ceremony, the Tokkou collection reinterprets clothing as an art form used to express team names and beliefs with words and illustrations.

Inspired by the recent popularity of Japanese culture in Europe and the current trend for Japanese writing, embroidered jackets and jeans, the Tokkou brand symbolises Japan’s cultural heritage while incorporating elements of British punk-rock and Gothic culture. The result is a striking Asian-British fusion of silhouettes, cuts and styles with unmistakable Japanese flair.

Its 2019 Spring/Summer collection, Shining in the Dark, is designed in the hope that the wearer shines even while riding their motorcycle in the dark. Featuring dark and brooding hues emblazoned with eye-catching traditional Japanese characters and bold graphics, the Tokkou range includes oversized hoodies, tailored jackets, trousers, sweatpants, shirts, dresses and tailored shorts.
Each garment is created in the country that the company has drawn much of their inspiration from and aims to transmit traditional Japanese culture to the world through fashion.

Tokkou has ambitious plans to present its designs to the world, and will host a guerrilla fashion show on the 15th September alongside London Fashion Week. A Notting Hill pop up shop will be open to the public, the media and fashion merchandisers alike from the 21st September for two weeks.

During their time at London Fashion Week, Tokkou’s creators are hoping to meet with suppliers to clothing stores throughout Europe as well as independent fashion retailers who understand the brand’s vision and share their view of Japanese fashion as an art form. The label’s visionaries want to bring more of their fresh approach to couture to stores and streets around the country. Utterly wearable and very on trend, the collection is designed to be edgy yet timeless and uses modern materials such as a soft Lyocell Cotton blend, with a gentle and drapable texture that unlike nylon and polyester, does not require petroleum for its production.

There’s also high dense stitch fleece lining, luxurious 80 yarn count poplin and luxury fabrics spun in the Biella region of Northern Italy.

To find out more about Tokkou or to view their current collection of unique designs, visit www.tokkou.co.uk.

Visit the pop up shop at 297 Westbourne Grove, Notting Hill, London. W11 2QA.

About
TOKKOU is a contemporary Japanese fashion house brand based in London with traditional Japanese roots at its core. TOKKOU's cutting-edge designs take inspiration from Japanese youth subculture culture Bousou-zoku.

Notes to Media
Media images can be downloaded from Dropbox.



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