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Japanese Street Fashion

The Japanese street fashion is here, and it is here to stay. It is as ridiculous as it is incredible, quirky, eccentric, exciting, and lovable. Fascinating silhouettes, layering, and the enthusiasm to be creative and experimental with multiple colour schemes, styles, and themes characterize Japanese fashion.

Japanese clothing has been gaining popularity all over the world. Every little shop across Japan's streets has its distinctive fashion world that celebrates a mix of various eras of Japanese culture — an amalgamation of both retro and contemporary styles.  

Fashion has been an integral part of Japan's DNA. It makes people feel expressive and allows them to assume a quintessential status in the fashion world. The multiple layers of refreshing colours and wacky prints, which signify Japanese clothing, has revolutionized the fashion fad, and rightly so. 

Japanese Streetwear Examples 

The many different kinds of Japanese streetwear are known for their uniqueness and diversity. The bold colours and the dynamic prints are not everyone's cup of tea (or Sake, in this case). The Japanese consider embracing fashion as a lifestyle. It is a reflection of their personality, represents their history, and distinguishes them from other people. Calling them fashion-forward is an understatement. Their sense of style emanates comfort and freshness and has the potential to leave you enamoured. 

If you happen to visit Japan, some of the most celebrated Japanese clothing brands and thrift stores that you must visit are — UNIQLO, Comme des Garçons, Onitsuka Tiger, Laforet Harajuku, and several more. 

Various avant-garde, local, and haute couture styles are the secrets of Japanese street fashion

On one side of the street, you can find people dressed up in a sophisticated manner, their get-ups emerging from the grassroots of Japanese culture and history. On the other side, you can witness people following the Harajuku fashion trend- a funkier, creative, and off-beat take on streetwear fashion. 

Let us briefly explore a few of the Japanese clothing styles that dominate the country's streets.


Lolita fashion culture has its roots in Victorian-era fashion. Outfits inspired by this style included voluminous skirts paired with a long or short-sleeved blouse. A combination of a skirt and a blouse is sometimes substituted with a knee-length dress. What makes this fashion subculture unique is the addition of wigs along with fancy headgear. 

Fairy Kei

Fairy Kei derives its inspiration from the 80s cartoon characters and pop culture. Followers of Fairy Kei are experimental and like to include a lot of pastel colours and vintage components in their outfits. It is centred on the themes of YumeKawaii that incorporates fantasy elements like feathers and glitters, all in a variety of pastel shades. 


A Japanese subculture, Bōsōzoku translates to a "violent running tribe." It is based on the styles and thrills associated with the car and motorcycle culture of the country. This fashion style is heavily dominated by baggy pants, tall boots, leather jackets, and boiler suits. 

Time for a Japanese Wardrobe Revamp 

Japanese streetwear fashion is much more than the clothes people wear and the accessories they carry. People you find on Japan's streets are committed to achieving a complete, overall decked-up look. They keep an eye on the smallest of details — from styling their hair to grooming their nails. If you want to up your Japanese fashion game, we have a list of a few must-have essentials with which you should upgrade your wardrobe. 

- Kimono: The easily recognizable, classic Japanese wardrobe staple; great for layering. 

- Haori: A medium length jacket that can be worn over kimonos for extra comfort and warmth. 

- Hakama: The Japanese equivalent of knee-length trousers, only more stylish and elegant. 

- Furisode: A brighter, more colourful, and out-there version of a kimono. 

Can't travel to Japan? Bring Japan to your home with Japanese fashion! 


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