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Everything You Need to Know About Japanese Fashion

When one looks at fashion in Japan, it’s impossible not to acknowledge that the Japanese have incredibly good taste in style.

Fashion plays a massive role in a Japanese individual’s daily lifestyle. Each piece of clothing is a statement -- whether it is loud and flamboyant, or subtle and classy.

Fashion is a simple way each person can express themselves freely and have a voice of their own. Clothing is a way to manifest your true self. It’s also a fabulous way to show the people you meet that you are aware of the latest trends.

Tokyo, Osaka, and Kyoto are among the fashion capitals in Japan, and for all the good reasons. Here, you’ll find an amalgamation of exotic, futuristic, European and traditional styles and surprisingly, they work quite well together.

Traditional Japanese Fashion: The Kimono

When it comes to traditional Japanese fashion, perhaps the first thing that comes into everyone’s minds is the Kimono. Kimono literally translates to “clothing” and is a traditional attire that is one of the most recognized aspects of Japanese culture.

Traditional Japanese kimonos are now only worn for formal meetings, family ceremonies like weddings, and religious holidays. However, they are gaining popularity in the western world, with both men and women sporting this stunning piece of outerwear. Traditionally, there is a wide range of kimonos that are chosen according to the season, event or a person’s age or marital status.


Bosozuku is a Japanese youth subculture that made its first appearance among biker gangs in the 1950s. Today, bosozuku is a beloved fashion trend, with elaborate leather jackets adorned with stunning poetry and sayings, hachimaki headbands, round sunglasses and of course, a pompadour hairstyle. The style is reminiscent of the greaser/rocker look that’s often associated with yakuza thugs.

Today, bosozuku fashion is a means of showcasing one’s individuality, attitude and personal style. If you’re looking for your own personal bosozuku piece, the brand TOKKOU is your best bet. 


Japan has always been popular for its street fashion. One of the most well-known Japanese subculture styles is Cosplay. Cosplay focuses on dressing up as a character from an anime, manga, fantasy movie or video game. The word Cosplay is a combination of the words “costume” and “play.” Cosplay enthusiasts are often seen dressing up as their favorites characters as accurately as possible as a hobby or to take part in cosplay competitions.


Another popular Japanese fashion subculture is the Lolita style. The look is often inspired by outfits from the victorian era, merged with children’s clothing styles.

There are a number of categories within the Lolita fashion trend. Gothic lolita, a combination of a porcelain doll and goth or punk notes.

Sweet Lolita is another subcategory of Lolita fashion, which entails an abundance of lace and ribbons with clothes often in pastel shades.

And finally, classic lolita, which is a more traditional and mature fashion trend, often showcased in light-colored and more muted garments.


Kogal is most popular among young Japanese women living in big cities. There clothing is an outlet for them to emphasize their income as well as their taste in music, fashion, and social activities. Kogal is a way to let people you meet know that you are well-aware with the newest fashion trends -- whether this includes modern fashion or cultural style trends.

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