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Announcement & Invitation: London-based cult Japanese fashion house TOKKOU launches SS2019 collection

Following their highly successful SS2019 show in September of last year, TOKKOU - https://www.tokkou.co.uk/ - will be stocking their SS2019 collection at Pure Labels , Notting Hill from 23rd May - 22nd June 2019, and celebrating their comeback with an exclusive fashion show and event line up (please see below for details).

TOKKOU is a contemporary Japanese clothing brand based in London that stays true to its Japanese roots whilst also having a voice of its own, creating an empowered and lasting impact. The brand’s unique designs draw inspiration from the traditional Japanese youth subculture, known as bosozoku . Bosozoku is all about over-the-top modified motorcycles, overly-styled hairdos, leather jackets, overalls, tall boots and round sunglasses (think American greaser culture on steroids).

The SS2019 ‘Shine in the Dark’ is collection is defined by combining genuine Japanese Tokkou-fuku and Sotsu-Ran's fabrics with traditional Japanese processes and sewing techniques. The collection covers men’s and women’s ready-to-wear itmes designed by characteristics of Bousou-zoku through tailoring, considered design and striking embroidery.

TOKKOU is differentiated from other larger contemporary brands by its attention to detail and highly-skilled traditional craftsmanship and use of high-end machinery, Japanese textiles and denim - all of which are hard to find in most modern contemporary styles. Lovers of Japanese fashion will relish the high-trend yet authentic traditional Japanese wear, which can be fashioned for any occasion. Embodying the true spirit of bosozoku, or the samurai spirit, the line is designed to rebel against the new social order, whilst simultaneously reclaiming a sense of elegance and eccentricity alongside riotousness.

If you would like a press ticket to any of the below events or would like us to send you some sample clothing, please don’t hesitate to get in touch.

Upcoming shows and events:

Selling SS2019 Collection at Pure Labels, Notting Hill (223 Portobello Rd, Notting Hill, London W11 1LU) 24th May 2019 - 22nd June 2019

Fashion Show - TOKKOU SS2019 & AW2019 Collection
26th May 2019
Tickets available here: https://www.eventbrite.co.uk/e/tokkou-ss2019-and-aw2019-fashion-show-at-pure-labels-tickets-6177893 7465

Talk Event with Alison Lowe MBE 10:30 at Secret Location (Invitation Only) 27th May 2019

TOKKOU Talk at Pure Labels 29th May 2019, 18:30 - 21:00
Tickets available here: https://www.eventbrite.co.uk/e/tokkou-talk-japanese-fashion-lecture-at-pure-labels-notting-hill-tickets-61 778494139?aff=erellivmlt

SS2019 Collection at DAÖMEY Shoreditch (93 Kingsland Rd, London E2 8AG) 30th May - 1st June 2019

TOKKOU x DAÖMEY Party 18:30 - late at DAÖMEY Shoreditch, including TOKKOU SS2019 & AW2019 Collection 1st June 2019

About Tokkou
TOKKOU is a contemporary Japanese fashion house brand based in London with traditional Japanese roots at its core. TOKKOU’s cutting edge designs take inspiration from Japanese youth subculture culture Bousou-zoku. Run by juvenile delinquents in the early 1970s.

Website: https://www.tokkou.co.uk/

Contact: Masahiro Nishimura on info@tokkou-bld.com

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