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Today’s Focus: Okayama

Okayama is Japan’s denim mecca, and is best known for its 16th-century Okayama Castle, or “Crow Castle” and for an iconic formal garden called Korakuen.  But like any other place in Japan, delicious local foods awaits in the gorgeous town of Okayama. The town is rich in gorgeous seafood, crops from the plateaus of the northern area and its own unique type of beef. If you’re touring Japan, be sure to enjoy the local flavor of this countryside town. Some of our favorites include: 1. Kaki Oko (Oyster Okonomiyaki) Oyster farming is popular in the Hinase-area, 45 kilometers east from the center of Okayama. Kaki oko is a local savory Japanese-stye pancake made with fresh, juicy oysters and cabbage. We can’t...

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Announcement & Invitation: London-based cult Japanese fashion house TOKKOU launches SS2019 collection

Following their highly successful SS2019 show in September of last year, TOKKOU - https://www.tokkou.co.uk/ - will be stocking their SS2019 collection at Pure Labels , Notting Hill from 23rd May - 22nd June 2019, and celebrating their comeback with an exclusive fashion show and event line up (please see below for details). TOKKOU is a contemporary Japanese clothing brand based in London that stays true to its Japanese roots whilst also having a voice of its own, creating an empowered and lasting impact. The brand’s unique designs draw inspiration from the traditional Japanese youth subculture, known as bosozoku . Bosozoku is all about over-the-top modified motorcycles, overly-styled hairdos, leather jackets, overalls, tall boots and round sunglasses (think American greaser culture...

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About Japanese Denim (Okayama Denim)

Most denim-enthusiasts are already aware that Japanese denim is produced in Okayama, particularly in the city of Kojima. Although Japanese denim has a longstanding history dating as far back as the 16th century, its production in Okayama grew significantly after the 1960s, when imported jeans were becoming popular. Today, Okayama is a recognized production center for superior quality denim that is considered as some of the best around the world. The Origin of Japanese Denim Finding any literature that explains the history of Japanese denim before the 50s in English can be tough. However, present-day denim researchers claim that Japanese denim may even be several centuries old. The mass production of Okayama denim started with large construction projects, which involved...

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Contemporary Japanese Fashion Brand Tokkou Opens its Doors at Notting Hill Gate

Sporty elegance, greaser-inspired fashion, smart-casual, traditional Japanese, printed jackets, military funk, all-black every day, bosozoku subculture – these were just some of the styles and looks sported by fashion-enthusiasts at Tokkou’s opening night. Buzzing with energy and vivaciousness, the brand took off with a great start as it opened its doors at Notting Hill Gate, London. Tokkou is a contemporary Japanese clothing brand based in London that stays true to its Japanese roots. The brand’s unique and stunning designs draw inspiration from the traditional Japanese youth subculture, called bosozoku. Bosozoku is all about over-the-top modified motor cycles, overly-styled hairdos, leather jackets, overalls, tall boots and round sunglasses. Think American greaser culture on steroids. Bosozoku style screams empowerment, defiance, spiritual energy...

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