News RSS



About Japanese Denim (Okayama Denim)

Most denim-enthusiasts are already aware that Japanese denim is produced in Okayama, particularly in the city of Kojima. Although Japanese denim has a longstanding history dating as far back as the 16th century, its production in Okayama grew significantly after the 1960s, when imported jeans were becoming popular. Today, Okayama is a recognized production center for superior quality denim that is considered as some of the best around the world. The Origin of Japanese Denim Finding any literature that explains the history of Japanese denim before the 50s in English can be tough. However, present-day denim researchers claim that Japanese denim may even be several centuries old. The mass production of Okayama denim started with large construction projects, which involved...

Continue reading



Contemporary Japanese Fashion Brand Tokkou Opens its Doors at Notting Hill Gate

Sporty elegance, greaser-inspired fashion, smart-casual, traditional Japanese, printed jackets, military funk, all-black every day, bosozoku subculture – these were just some of the styles and looks sported by fashion-enthusiasts at Tokkou’s opening night. Buzzing with energy and vivaciousness, the brand took off with a great start as it opened its doors at Notting Hill Gate, London. Tokkou is a contemporary Japanese clothing brand based in London that stays true to its Japanese roots. The brand’s unique and stunning designs draw inspiration from the traditional Japanese youth subculture, called bosozoku. Bosozoku is all about over-the-top modified motor cycles, overly-styled hairdos, leather jackets, overalls, tall boots and round sunglasses. Think American greaser culture on steroids. Bosozoku style screams empowerment, defiance, spiritual energy...

Continue reading




Modern fashion meets traditional Japanese culture as exciting new clothing brand Tokkou arrives for Fashion Week

Stylish new clothing brand Tokkou is set to take the fashion world by storm later this year when it opens the doors to its first ever pop-up shop in Notting Hill to coincide with London Fashion Week.Inspired by traditional garments worn by bosozoku biker gangs and the traditional sotsuran worn by students during their graduation ceremony, the Tokkou collection reinterprets clothing as an art form used to express team names and beliefs with words and illustrations.Inspired by the recent popularity of Japanese culture in Europe and the current trend for Japanese writing, embroidered jackets and jeans, the Tokkou brand symbolises Japan’s cultural heritage while incorporating elements of British punk-rock and Gothic culture. The result is a striking Asian-British fusion of...

Continue reading



About TOKKOU 〜特攻〜 Fashion - London pop-up shop in W11 2QA: 21/09/2018 (Fri) - 02/10/2018 (Tue)

The tokkou-fuku is worn by the bosozoku – who first appeared in the 1970s and were known to have over 800 different teams in its prime. The sotsuran is worn by many students during their graduation ceremony. These works of art are used to express team names and beliefs with words and illustrations. At 〜特攻〜TOKKOU we have modernised their designs to share this culture with the world.TOKKOU 〜特攻〜 is a Japanese fashion brand. We will be opening a pop-up shop to coincide with this year’s London Fashion Week for a limited time of two weeks in Notting Hill, a central district in London. Date: 21/09/2018 (Fri) - 02/10/2018 (Tue) Location: 297 Westbourne Grove Notting Hill London W11 2QAInspired by the...

Continue reading